Aroota I Holistic Approach to Midlife and Evolving Skin

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Holistic Approach to Evolving Skin

Rooted in Ayurveda, Aroota creates simple rituals with 10 purposeful ingredients or fewer to support women from pre-motherhood to post.

The Aroota Promise

I use Ayurveda's most trusted ingredients to make honest skincare that meets you exactly where your skin is.

Under 10 Ingredients

I strip every formula to what it needs and nothing else.

Free From Endocrine Disruptors

Formulated safe for every stage, without exception.

Ayurvedic & Handcrafted

Rooted in tradition, made in small batches.

Staged For Your Chapter

Formulas matched to the phase of life you're actually in.

Five Rituals, One Ethos

Shop by the chapter you're in

Save 11%

Evolved(Beyond)

$99.00

$111.50

Save 17%

Transition(Midlife)

$99.00

$119.50

Save 11%

Renewal (Postpartum)

$99.00

$111.50

Save 17%

Expecting (Pregnancy)

$119.00

$143.50

Save 17%

Foundations(Pre-Pregancy)

$99.00

$119.50

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Ayurvedic Rituals for Skin Through Every Season of Womanhood

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Magnesium Butter

From $9.00

(5.0)

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Ayurvedic Turmeric Soap Bar

$13.50

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Supercharge Bakuchiol Retinol Serum

From $25.00

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Story Behind the Brand

My skin started reacting to everything including "clean beauty" products while I started my journey of motherhood

I'm Ruchita, founder of Aroota. While trying to get pregnant in my mid-30s, I went looking for a holistic approach to support motherhood and beyond. I couldn't find one not in the American market. What worked for my skin in my 20s had quietly stopped working, and nothing around me accounted for that.

All I wanted was simple: a cleanser and a serum I could trust, not a 12-step routine or a label full of ingredients I couldn't pronounce. So I went back to my Ayurvedic roots to the formulas my grandmother knew, built on a handful of intentional ingredients instead of a long list. I was shocked to not find any skincare which supports women in transition myself where a lot is going to change physically.

That's what I built Aroota. Under 10 ingredients. Free from endocrine disruptors. A simple serums for AM/PM and soap cleansers.

Learn more about Aroota

Our ethos

"I build Aroota's rituals for every stage of a woman's changing skin — from the first shift before motherhood to the ones that arrive decades later. Trust, not transformation, guides every formula I make."

What I never use

Endocrine Disruptors Synthetic Fragrance Parabens Phthalates Sulfates Artificial Dyes

Our Wellness Journal

Magnesium Bath Flakes: Benefits for Midlife Wellness

There’s a specific kind of tired that settles in during midlife. It’s not just about a lack of sleep; it’s a deep, cellular exhaustion that seems to hum just beneath the surface. It’s the restless ...

Magnesium for Restful Sleep: A Guide to Holistic Wellness

I remember the heavy silence of 3 a.m. staring at the ceiling while my mind raced through an endless list of tomorrow's tasks. Even with my deep roots in Ayurvedic tradition, the transitions of mot...

Magnesium Butter for Stress Relief: A Holistic Guide

I remember sitting on the edge of my bed at 2 AM, my body heavy with exhaustion yet my mind spinning like a frantic wheel. I was "tired but wired," a state I later learned many women in midlife kno...

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Need help?

Frequently Asked Questions

What makes Aroota by GBCO products unique?

Our products are inspired by Ayurvedic principles and are handcrafted with a
minimalistic approach. We prioritize the use of natural, non-toxic ingredients like GHEE and cow milk,
ensuring our products are safe and effective for all skin types, particularly
nourishing your skin. Our unique selling point is: All our ingredients are
recognizable, and our ingredient list doesn’t have more than 10 ingredients in
any formula. Thus, we value minimalism and sustainability through root of the
product formula.

Are Aroota by GBCO products suitable for sensitive skin?

Yes, our products are formulated with gentle, natural ingredients that are ideal for sensitive skin. We avoid harsh chemicals, artificial fragrances, and other
irritants commonly found in conventional personal care products. Our
products are not claiming to cure or brighten anything instead we believe in
nourishment and hydration of the skin.

How should I use Aroota by GBCO products?

Each product comes with specific usage instructions on the packaging and our
website. Generally, our products can be used as part of your daily personal care routine. For best results, follow the recommended application methods and frequency.

Do you offer international shipping?

Currently, we ship within the United States. For international shipping inquiries, please
contact our customer service team for more information.

Can I return or exchange a product?

Yes, we have a return and exchange policy in place. If you are not satisfied with your purchase, please refer to our return policy on our website or contact our customer service team for assistance.

Do you offer discounts or promotions?

We only offer discounts and promotions twice a year. To stay updated, subscribe to our newsletter and follow us on social media for the latest offers and news.

What payment methods do you accept?

We accept various payment methods, including major credit cards, PayPal, and other secure online payment options. Detailed information is available during the checkout process on our website.

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Smooth, Soothing, and Perfect for Bedtime

I love this magnesium body butter! It goes on smooth, absorbs nicely, and leaves my skin feeling soft and moisturized without being overly greasy. It has a relaxing feel and has quickly become part of my nighttime routine. Definitely recommend!

Magnesium body butter

Soft and creamy texture, it's not oily, I put it on some areas of my legs and it makes my legs smoother,has a very light scent, hardly even noticeable, rapid absorption, love it

So soothing and smells so light amazing.

This product is amazing. I was able to get a sample of the magnesium body butter because it popped up on my social media. I received it yesterday and I am obsessed. It makes my skin feel so smooth but not sticky I’m not sure how to explain it but I hate when body butters feel sticky after. This one soaks right into your skin and makes your skin look soooooo nourished and so soft and shiny. I’m also picky with my scents. Only use a certain perfume for years. And this scent is sooooo light and smells amazing not noticeable and helps you relax. Definitely a 10/10 find. Love it!!!

It totally works 100%

I want to start stating that I did not get paid for this review. However I did get a free small sample which I’m so thankful for. I did not expected the product to actually work but it totally does. It helps me relax faster than what I would. It is not grease and it smells amazing. I would definitely would be purchasing more because I definitely think it was worthy. Can’t wait to check other products out as well

Great stuff

This stuff is amazing! Definitely recommend.

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Aroota by GBCO

Featured In

I use Ayurveda's most trusted ingredients to make honest skincare that meets you exactly where your skin is.

Under 10 Ingredients

Free From Endocrine Disruptors

Ayurvedic & Handcrafted

Staged For Your Chapter

Shop by the chapter you're in

Bestseller

"I build Aroota's rituals for every stage of a woman's changing skin — from the first shift before motherhood to the ones that arrive decades later. Trust, not transformation, guides every formula I make."

Customers are saying

Our Wellness Journal

Frequently Asked Questions

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